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Link Building Blog

Strategies, techniques, and insights to help you build high-quality backlinks and grow your website authority.

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Jul 5, 2026·7 min read

Why Unlinked Brand Mentions Now Drive AI Visibility

Brand mentions have always mattered for SEO. Now they shape what ChatGPT, Perplexity, and Gemini say about you. Here's how to earn and optimize them.

Jul 5, 2026·6 min read

Do Backlinks Still Matter for AI Search? Yes — Here's Why

The link between backlinks, brand mentions, and AI visibility. How retrieval systems and LLMs lean on authority signals, and what founders should actually do about it.

ai-visibility7 min

Generative Engine Optimization: A Practical Guide for Founders

A practical, hype-free guide to generative engine optimization (GEO): the concrete levers that get your brand cited in ChatGPT, Perplexity, and AI answers.

ai-visibility6 min

GEO vs. SEO: How Optimizing for AI Answers Is Different

GEO and SEO share the same foundations but optimize for different outcomes. Learn what stays the same, what changes, and how founders should split their effort.

ai-visibility6 min

How to Get Your Brand Mentioned in ChatGPT

A practical guide for founders on how to get your brand mentioned in ChatGPT—why it matters, how ChatGPT decides what to reference, and a starter checklist to build AI visibility.

ai-visibility6 min

How to Show Up in Perplexity and Google AI Overviews

Perplexity, Google AI Overviews, and Gemini cite their sources inline. Here's how to become one of the sources they pull from and quote.

Link Building4 min

What is Backlink Outreach? The Complete Guide for 2026

Learn what backlink outreach is, why it matters for SEO, and how to build a systematic process for earning high-quality backlinks through personalized outreach.

Link Building4 min

How to Find Backlink Opportunities in 2026

Discover proven methods to find high-quality backlink opportunities for your website. Learn to identify the best sites for outreach and prioritize your link building efforts.

Link Building3 min

Resource Page Link Building: A Step-by-Step Guide

How to find resource pages, qualify them, and pitch your way to high-quality backlinks. A practical resource page link building guide for founders and marketers.

Outreach5 min

Backlink Outreach Email Templates That Get Replies

Proven email templates for link building outreach. Learn how to craft personalized pitches that earn backlinks from high-authority websites.

Tools3 min

How to Analyze Competitor Backlinks (and Win the Same Links)

A step-by-step guide to competitor backlink analysis: find where rivals earn links, spot the patterns, and replicate their best backlinks for your own site.

Tools5 min

Best Link Building Tools Compared: 2026 Guide

Compare the top link building tools for prospecting, outreach, and tracking. Find the right software for your backlink building workflow.

Link Building6 min

Link Building for Startups: A Practical Guide

A realistic guide to link building for startups with limited time and resources. Learn efficient strategies that work without a dedicated SEO team.

Link Building4 min

Guest Posting in 2026: Is It Still Worth It?

A realistic look at guest posting for link building. Learn when it works, when it doesn't, and how to approach it without wasting time.

Link Building3 min

Link Building for SaaS: Strategies That Actually Work

Proven link building strategies for SaaS companies—from product-led content to integration pages and founder-led outreach. Build domain authority without an agency.

Link Building4 min

HARO Link Building: How to Get Featured in Major Publications

A practical guide to using HARO (Help A Reporter Out) to earn high-authority backlinks from major publications like Forbes, Business Insider, and more.

Link Building4 min

Broken Link Building: A Step-by-Step Guide

Learn how to find broken links on relevant websites and turn them into backlink opportunities. A practical approach to this underutilized tactic.

SEO4 min

Link Building Metrics: What to Track and What to Ignore

Cut through vanity metrics and focus on what actually matters. A practical guide to measuring link building success.

Link Building4 min

12 Link Building Mistakes That Kill Your Campaigns

Avoid these common link building mistakes that waste time, hurt rankings, and damage relationships. Learn what not to do.

Link Building4 min

The Skyscraper Technique: Does It Still Work?

An honest assessment of Brian Dean's famous link building technique. When it works, when it doesn't, and how to adapt it for 2026.

Link Building4 min

Podcast Link Building: An Underrated Strategy

How to use podcast appearances to build high-quality backlinks. A practical guide to getting booked and maximizing SEO value.

Outreach4 min

Email Deliverability for Outreach: Why Your Emails Land in Spam

Fix your outreach email deliverability. Learn why emails go to spam and how to ensure your link building pitches actually reach prospects.

Link Building4 min

Content Promotion Strategies That Actually Drive Links

Great content doesn't promote itself. Learn practical strategies to get your content seen, shared, and linked to.

SEO4 min

Domain Authority Explained: What It Is and Why It Matters

A clear explanation of Domain Authority (DA), how it's calculated, and how to use it properly in your link building strategy.

Link Building4 min

Link Building vs Digital PR: What's the Difference?

Understand the difference between traditional link building and digital PR. Learn when to use each approach for maximum impact.

Outreach4 min

How to Personalize Outreach at Scale Without Losing Your Mind

Practical strategies for personalizing hundreds of outreach emails without spending hours on each one. Balance efficiency with effectiveness.

SEO4 min

Anchor Text Optimization: Best Practices for 2026

Learn how to optimize anchor text naturally without over-optimization. A practical guide to anchor text strategy for link building.

SEO4 min

How to Conduct a Backlink Audit in 2026

A step-by-step guide to auditing your backlink profile. Identify toxic links, find opportunities, and protect your rankings.

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