Software Comparison · Updated September 2026

Best Moz Pro Alternatives in 2026

Moz Pro is the suite people start on: the friendliest interface of the big three, the Domain Authority score everyone quotes, and now AI visibility tracking on every plan. Teams leave it when the quotas bite, when they need a deeper link index, or when they want the work done rather than described. Here is where they go.

Quick verdict

Best for early-stage startups
Sightivo
Checks your rankings and what ChatGPT, Claude and Google AI Overviews say about you, then drafts the pages and the outreach. $99/mo, unlimited seats.
Deeper research
Ahrefs
The best backlink index, from $129/mo (Lite), and Ahrefs Free for your own site.
Cheaper and simpler
Mangools
If Moz Pro is more than you need, Mangools covers keywords and rank tracking for about $49/mo.

What Moz Pro does, and why people look elsewhere

Moz Pro is an SEO research suite with Keyword Explorer, Rank Tracker, Site Crawl, Link Explorer and On-Page Grader, built around the Domain Authority and Brand Authority scores. Every plan now includes AI visibility tracking (AI Overviews by keyword, tracked prompts across GPT, Gemini, Google AI Mode and Perplexity, citation data and AI content briefs), plus MozBar Premium and 24-hour support.

Pricing (checked September 2026, monthly billing): a single-site Starter plan at $49/mo; Standard $99/mo ($79 annual) with 1 user, 3 tracked sites, 300 tracked keywords, 150 keyword lookups a month and 50 tracked prompts; Medium $179/mo ($143 annual) with 2 users, 10 sites, 1,500 keywords and 100 prompts; Large $299/mo ($239 annual) with 3 users, 25 sites, 3,000 keywords and 200 prompts. Extra prompts are $50 per 100. Enterprise is quote-only. A free trial is offered.

Where Moz Pro is strong

The easiest of the big suites to learn, backed by Moz Academy and Whiteboard Friday
Domain Authority and Brand Authority: the scores clients, partners and investors already recognise
AI visibility on every plan, across four models, with citation data
Standard at $99/mo is the cheapest full plan among the big three

Why teams switch

The quotas run out first
Standard is one user, three sites, 300 tracked keywords and 150 keyword lookups a month. A curious founder hits the lookup cap in a week; the fix is $179/mo.
Smaller indexes
For backlink and keyword research, Ahrefs and Semrush see more. If you chose Moz for Link Explorer, you will notice.
Weekly AI tracking, priced per hundred prompts
Prompts refresh weekly and extra prompts are $50 per 100. It is a report on what assistants say, not a way to change it.
Briefs, not pages
Moz gives you two AI content briefs a month on Standard. The article, the outreach and the follow-up are yours.

How we compared them

What happens after the report

A suite tells you where you rank and who links to whom. We weighted tools by what they do next: draft the page, find the person, write the email, or hand the list back to you.

The real price for one site and a small team

Entry prices assume one user and a modest quota. We looked at what a startup with one site and two or three people pays once seats, tracked keywords and AI prompts are added.

How much you need to know already

Fifty reports are a cost if you do not know which three matter. We favoured tools a founder can use in week one without an SEO vocabulary.

Google and AI answers together

Buyers ask ChatGPT and Google AI Overviews as well as typing into Google. We checked whether AI visibility is included, an add-on, or missing.

Moz Pro alternatives at a glance

Tool	Best for	Starting price	Coverage	Acts on the data?
SightivoOur pick	Startups and small teams that want to change the numbers, not just read them	$99/mo	ChatGPT, Claude, Google AI Overviews + Google rankings and backlinks	Yes
Ahrefs	Teams that want the best backlink data and will do the work themselves	$29/mo Starter; $129/mo Lite	Google rankings, backlinks, keywords, site audit; a handful of AI prompts per plan	Reports only
Semrush	Teams that already know what to do and want every report from one vendor	$139/mo	Google rankings, backlinks, keywords, site audit; AI prompts from the $199/mo plan	Reports only
SE Ranking	Teams that want suite coverage and more tracked keywords for the money	$129/mo	Google rankings, backlinks, keywords, site audit; AI search as an add-on	Reports only
Mangools	Founders who only need keyword research and rank tracking	~$49/mo	Keywords, Google rankings, a small backlink index	Reports only
Ubersuggest	The smallest budget that still wants a suite	~$29/mo	Keywords, Google rankings, site audit, a small backlink index	Reports only
The free stack	Every startup, on day one, regardless of what else you buy	Free	Your own site: rankings, backlinks, indexing, technical issues	Reports only

Prices are list prices on monthly billing as of September 2026; check each vendor for current plans.

The best Moz Pro alternatives in detail

1. SightivoOur pick

SEO and AI visibility platform for startups. Tracks how often ChatGPT, Claude, and Google AI Overviews mention you, then turns the gaps into a ranked list of pages where you should be cited, the authors behind them, and a drafted pitch you send from a built-in inbox.

$99/mo

vs Moz Pro: Moz Pro tells you where you stand, in the friendliest way of the big suites. Sightivo tells you where you stand and then drafts the page and the email, with the author found and the contact verified, for the same monthly price. You give up Domain Authority reporting and the crawl tools.

Pros

Measures and acts: every visibility gap becomes a specific page, author, and drafted outreach
Finds the real people behind citing pages, with verified contacts
Writes the pages that get you found for the prompts you want to appear in
Unlimited seats on every plan; from $99/mo for two projects
Rankings, backlinks, and AI citations in one workspace

Cons

No Domain Authority score and no technical site crawl
Three engines (ChatGPT, Claude, Google AI Overviews), not four
No keyword research across every market

Best for: Startups and small teams that want to change the numbers, not just read them

Coverage: ChatGPT, Claude, Google AI Overviews + Google rankings and backlinks

2. Ahrefs

The research suite with the backlink index most SEOs trust. Site Explorer, Keywords Explorer, Site Audit and Rank Tracker, plus Ahrefs Free for any site you verify and a $29 Starter tier for occasional lookups.

$29/mo Starter; $129/mo Lite

vs Moz Pro: More expensive ($129/mo Lite) and harder to learn, with the backlink index Moz cannot match. AI tracking is 5 prompts or a $199/mo add-on, against the 50 Moz includes.

Pros

The best backlink index; Link Intersect finds who links to your rivals and not to you
Ahrefs Free covers backlinks and audits for your own verified site at no cost
Starter at $29/mo is a real entry point for one-off research
Keyword database and Content Gap are strong for competitor research

Cons

Lite at $129/mo is the first working tier; Starter is capped by usage credits
One user included; more seats are $40/mo each on Lite
AI visibility is 5 tracked prompts on Lite; Brand Radar is from $199/mo on top
Research only: no drafted pages, no contacts, no outreach

Best for: Teams that want the best backlink data and will do the work themselves

Coverage: Google rankings, backlinks, keywords, site audit; a handful of AI prompts per plan

3. Semrush

The broadest marketing suite: keyword research, position tracking, site audit, backlink analytics, content and PPC tools, with AI visibility tracking bundled on the higher plans.

$139/mo

vs Moz Pro: The biggest suite: $139/mo for SEO, $199/mo with AI tracking. More of everything, including reports you will not open.

Pros

One vendor for SEO, content, PPC and AI visibility
The largest keyword database and competitive research set
Mature position tracking and site audit
Limited free account and a 7-day trial

Cons

The SEO toolkit alone is $139/mo; the plans that add AI tracking start at $199/mo
Extra users from $45/mo each
Dozens of reports to learn before the first useful one
Measures and reports; the page, the contact and the email are still yours to do

Best for: Teams that already know what to do and want every report from one vendor

Coverage: Google rankings, backlinks, keywords, site audit; AI prompts from the $199/mo plan

4. SE Ranking

A full SEO suite at the Ahrefs Lite price with more generous quotas: rank tracking, site audit, keyword and backlink research, with AI search tracking as an add-on.

$129/mo

vs Moz Pro: Priced between Moz Standard and Medium at $129/mo, with 2,000 tracked keywords and 10 projects. AI search tracking is an add-on rather than included.

Pros

Core at $129/mo includes 10 projects and 2,000 tracked keywords
Unlimited keyword, competitor and backlink research on every plan
14-day trial without a card; 20% off on annual billing

Cons

One manager seat on Core
AI search tracking is an add-on of roughly $71 to $89/mo
Backlink index is thinner than Ahrefs or Semrush
Reports only

Best for: Teams that want suite coverage and more tracked keywords for the money

Coverage: Google rankings, backlinks, keywords, site audit; AI search as an add-on

5. Mangools

Five small tools (KWFinder, SERPChecker, SERPWatcher, LinkMiner, SiteProfiler) with the easiest interface in the category. Keyword research and rank tracking for people who have never done either.

~$49/mo

vs Moz Pro: Half the price of Moz Standard for keyword research, rank tracking and a small link tool. No AI tracking, no site crawl.

Pros

About $49/mo, or around $30/mo on annual billing
The gentlest learning curve of any paid suite
Enough keyword and rank data for one site

Cons

Small backlink index and no site crawl
No AI visibility tracking
Lookup limits are tight on the entry plan

Best for: Founders who only need keyword research and rank tracking

Coverage: Keywords, Google rankings, a small backlink index

6. Ubersuggest

Neil Patel's budget suite: keyword ideas, rank tracking, a site audit and a small backlink tool, sold monthly or as a one-time licence.

~$29/mo

vs Moz Pro: Cheaper again, with a lifetime licence. Thinner data and an interface that sells hard; fine for a first year.

Pros

About $29/mo, or a lifetime licence
Covers the basics for a first year of research
Limited free lookups without an account

Cons

Thinner data than any of the big suites
The interface sells upgrades hard
No AI visibility tracking

Best for: The smallest budget that still wants a suite

Coverage: Keywords, Google rankings, site audit, a small backlink index

7. The free stack

Google Search Console, Bing Webmaster Tools and Ahrefs Free. Between them: your rankings and impressions, your backlinks, your technical issues, and the Bing index that feeds ChatGPT search. Set these up before paying for anything.

Free

vs Moz Pro: Search Console, Bing Webmaster Tools and Ahrefs Free cover your own rankings, backlinks and issues for nothing. Moz's own free tools (Link Explorer, MozBar, the Domain Authority checker) add a few lookups a month.

Pros

Free, and the only ground truth for your own site
Search Console shows the queries you already appear for
Ahrefs Free is a real backlink monitor for domains you verify

Cons

Nothing on competitors
No keyword research beyond your own queries
No AI answer tracking; no drafts, no outreach

Best for: Every startup, on day one, regardless of what else you buy

Coverage: Your own site: rankings, backlinks, indexing, technical issues

When Moz Pro is still the right choice

You report Domain Authority to a client or a board and need the source of record
You are learning SEO and want the tool that teaches as it goes
You want AI visibility included in a $99/mo plan and can act on the report yourself

Which Moz Pro alternative should you pick?

One founder, one site, want the pages and outreach done	Sightivo
Backlink research is the job	Ahrefs
Want every channel from one vendor	Semrush
Want more tracked keywords for a similar price	SE Ranking
Moz is more than you need	Mangools
Smallest possible budget	Ubersuggest
No budget at all yet	Search Console, Bing Webmaster Tools, Ahrefs Free

Frequently asked questions

How much does Moz Pro cost?

As of September 2026: a single-site Starter plan at $49/mo; Standard $99/mo ($79/mo annual) with one user, 3 sites, 300 tracked keywords and 50 tracked prompts; Medium $179/mo ($143/mo annual) with two users, 10 sites, 1,500 keywords and 100 prompts; Large $299/mo ($239/mo annual) with three users, 25 sites, 3,000 keywords and 200 prompts. Extra prompts are $50 per 100. Enterprise is quote-only.

Is there a free version of Moz?

Moz offers free tools with a limited number of lookups a month: Link Explorer, Keyword Explorer, the Domain Authority checker and the MozBar extension. For your own site, Google Search Console, Bing Webmaster Tools and Ahrefs Free are the free stack; Sightivo's free checkers cover one-off backlink, keyword and AI-visibility lookups.

What is the cheapest Moz alternative?

Ubersuggest (about $29/mo or a one-time licence) and Mangools (about $49/mo, around $30/mo annual) are the cheapest usable suites. Moz's own single-site Starter plan is $49/mo, so the saving is small unless you drop to free tools.

Moz vs Ahrefs vs Semrush: which for a startup?

Moz is the cheapest and easiest ($99/mo Standard, AI visibility included). Ahrefs has the best backlink index ($129/mo Lite). Semrush has the most tools ($139/mo, $199/mo with AI tracking). All three stop at the report, so the better question for a startup is who will act on it.

Does Moz Pro track AI visibility and ChatGPT?

Yes. Every Moz Pro plan tracks prompts across GPT, Gemini, Google AI Mode and Perplexity (50 prompts on Standard), shows AI Overviews by keyword, and reports citations and sentiment. Tracking runs weekly; more prompts are $50 per 100. Sightivo tracks ChatGPT, Claude and Google AI Overviews and turns each gap into pages and mentions.

Is Moz Pro worth it for a startup?

It is the fairest of the big suites for a beginner. The limit is what you do with it: a founder still has to write the pages and get mentioned on the sites the reports point to. If that is the bottleneck, Sightivo at $99/mo drafts both; keep Moz's free Domain Authority checker for the score.

What does Sightivo not do that Moz Pro does?

Sightivo does not calculate Domain Authority, crawl your site for technical issues at Moz's depth, or offer keyword research across every market, and it tracks three AI engines. It is built for finding where to get mentioned, writing the pages and sending the outreach, for one to ten sites.

See where you stand, then fix it

Sightivo shows how often ChatGPT, Claude, and Google AI Overviews mention you, then finds the pages and people that will change that. From $99/mo, unlimited seats.

All comparisons · How Sightivo tracks AI visibility